MEET JOANNA

creative & commercial. a killer combination.

“I’VE WITNESSED FOUNDER AFTER founder never able to PRIORITISE building a personal brand WITH EASE - despite knowing the value in doing so. EACH WAS simultaneously drowning in marketing tasks.”

JOANNA

FOUNDER | FREELANCER | FRACTIONAL LEADERSHIP STORYTELLER

Joanna’s skillset blends strategic thinking, brand-building & project activation. Known by peers as the go-to to for "making sh*t happen". “She loves a project”.

Described as "gen Z energy; millennial work ethic", Joanna provides founders & exec teams with freelance support in two areas: leadership personal brands & marketing growth projects. She also holds a deep understanding & experience of cultivating & activating high-profile brand partnerships.

Joanna thrives in fast-moving growth environments, with 25 years of senior in-house experience at major media brands such as Sky, MTV & Bauer Media, plus several rapid-growth start-ups including JAAQ.app on her CV to date.

Having herself been an SME founder (founded & exited in 2018) and a Director at both leading media owners & ad agencies.

Joanna is quoted as "shoveable pretty much anywhere" thanks to her wide industry experience [Louise Cruttenden, CMO, former Diageo , Huel & JAAQ.app]

Project O is the latest venture in a history of successful projects by Joanna O'Driscoll, as she serves the modern founder, backed by her network of world-class freelancers - together they now in 2026 produce projects across Europe.

Let's CONNECT

  • "Jo believes in what you’re building, sometimes even before you do. Expect honest guidance, a genuine investment in your success, and someone who shows up with the experience to back it up. No endless timelines. Work that actually gets done."

    BILLY GOLDSMITH

    CO CREATIVE DIRECTOR & FOUNDER, CONCRETE ROSES

  • “You’ve played a big role in helping our (start-up) growth and deliver for our partners, especially Bupa, and that wIll never be forgotten.”

    DAN COOK

    COO

    JAAQ.APP

  • “Jo was just one of those people that you knew was so good; she would inevitably leave and do her own thing".

    TIM FERRIS

    COMMERCIAL CELEBRITY PARTNERSHIPS, GLOBAL MEDIA

  • “Thank you so much for your help with our launch strategy & the website; i had a blast working with you.”

    CHARLOTTE WOOD

    SERIAL FOUNDER

  • "I could not be happier (with my new personal brand). this is where i fall down & you excel - in bringing the right talent together to get the job done. without you this would still jus be an idea, thank you".

    STEVE BOLT

    SERIAL FOUNDER & INVESTOR

FANCY A CHAT?

core brands | FREELANCE PROJECTS

PERSONAL BRAND WORK